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ipsy is the world's largest and most passionate online beauty community. We dreamt up ipsy back in 2011 with one singular goal - to democratize beauty, making it accessible and affordable for everyone and fearlessly representing individuality and inclusivity. That's how the Glam Bag came to life. With five products personalized for you - plus articles, videos, and more on ipsy.com - you're free to try new things and express who you are. ipsy Shopper takes our mission to the next level by making beauty more accessible, rewarding, and liberating than ever before. And with ipsy Gen Beauty, Open Studios, and all the creator content that we post each day, our intention has remained the same: to give every individual the tools to form their own definition of beauty. Once you're an ipster, you're part of something big - a community that's leaving the rules behind and making unique beauty a real thing. And we'll be with you all the way.